M
Mike Serfort
Publication director · Klaivo
Mike Serfort is Klaivo's publication director. He focuses on direct-response video advertising for e-commerce: how to turn a product page into a creative that converts, without an editing team.
He writes about AI video models (Veo, Seedance, Kling), social formats (TikTok, Reels, Meta Ads) and concrete methods to produce ads at scale. His angle: performance comes from the number of angles tested, not from a single beautiful video.
Articles by Mike Serfort
·6 min
Image-to-Video for Product Ads: Why It Beats Text-to-Video for E-commerce
·4 min
6 Best Creatify Alternatives for AI Video Ads (2026)
·4 min
Arcads vs Creatify (2026): which AI UGC ad tool to choose?
·5 min
6 Best Arcads Alternatives for AI Video Ads (2026)
·4 min
Klaivo vs Creatify (2026): which URL-to-ad tool fits you?
·4 min
Klaivo vs Arcads (2026): product-first ads vs AI actors
·5 min
7 Best Higgsfield Alternatives for Video Ads in 2026
·9 min
AI Video Ads for E-commerce: The Complete 2026 Guide
·5 min
Klaivo vs Higgsfield: which AI for your e-commerce video ads?
·5 min
Creating a TikTok video ad without an editor — 2026 guide
·4 min